It's Our Birthday!

We’re celebrating something very exciting here at Eleven - we turn 7 on Monday, after officially opening the doors to our special boutique on 1st November 2014. 

In this week’s blog post I’d like to share with you some of my favourite memories of the last 7 years and of course, thank you, our loyal and fabulous customers for your continuous support. 

Highlights of the past 7 years include opening day on Saturday 1st November 2014, a day I’ll always remember as I finally saw my dreams and visions come to life. Launched from a love of all things fashion and the frustration of limited, budget-friendly shopping options to curate my wardrobe, my way, when the opportunity arose to convert a beautiful, historic former chapel into a new shopping destination I took a leap of faith and have never looked back. 

My proudest achievement for Eleven was when we were shortlisted for Best New Business in 2017 by Drapers, the UK’s Number 1 for fashion retail industry news. I was truly honoured to receive such high recognition, especially as Eleven was still so young. 

Another fond memory includes when our boutique was featured on Channel 4 in a makeover show hosted by Dr Tijion Esho. 

I’ve also loved all the various parties & events we’ve held in-store since 2014, supporting local charities and other local businesses and most importantly of all, when we opened our boutique doors once again with the return of in-store shopping post-pandemic! 

As I reflect on the last 7 years, I also look to the next 7 and beyond. I’m so excited that we will be introducing more of our own brand collections, concentrating on further website development to enhance the overall customer experience, improving our social media presence and continuing to promote both our shop local & shop independent ethos too – there’s a lot happening, that’s for sure! 

I’d also like to take this moment to thank each and every one of you for all your muchly appreciated support over the last 7 years and your continued support as always as we look to the future. I absolutely love catching up with customers in-store and receiving positive feedback via email and social media from our online customers. Your infectious enthusiasm for our collections is my main motivation and it’s great when I see how much you love wearing your Eleven outfits. 

I always get a real high when I see our customers out and about wearing Eleven! 

Thank you for reading and as always for your support – cheers!

1 comment

  • Elaine Anderson

    Happy birthday Eleven & congratulations Sally for giving us our very own personalised boutique in Cramlington. All of my family & friends have benefited from shopping at this gorgeous little boutique. Long May you reign! XX

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